When considering a change for better or new products; yes, you are wary and no, you are not wrong at all! As beauty and lifestyle brands, we need to respect savvy consumers and understand the importance of transparency in our products. After all, knowledge equals power.

To start the ball rolling, here are the first 4 key ingredients found in the Fuji Shiitake anti-ageing Serum, together with their beneficial usages.

Titanium Dioxide

Titanium Dioxide was first produced as white pigments in 1923. It is naturally opaque and bright, suitable for sensitive skin and is often used in sunscreen for its UV-resistant properties. Titanium Dioxide is most used commercially in skin care products and is one of the safest options available for anti-UV properties.

Sodium Hyaluronate for Skin

Sodium Hyaluronate – compromising smaller molecules – possesses the ability to penetrate into the deeper layers of skin and retain moisture within. This results in the popular use of sodium hyaluronate in moisturizers, skin repair creams and other anti-ageing skin care products.

Hyaluronate also plays a key role in wound healing. The concentration of sodium hyaluronic in Fuji Shiitake anti-ageing Serum will thus aid healing.

Butylene Glycol

Butylene Glycol lends an additional hand to further help penetrate the benefits of the Serum into skin, which will in turn increases the overall effectiveness of Fuji Shiitake anti-ageing serum. This specific ingredient also possesses a humectant (a substance that absorbs or helps another substance retain moisture) property that draws moisture to the skin from the surrounding atmosphere. This hydrates skin cells, thereby easing the appearance of wrinkles.

Arbutin in Skin Care

Arbutin is an organic compound derived from berries, releasing small amounts of hydroquinone to restrict and slow down tyrosinase (enzyme that causes pigmentation in skin), thus reducing the skin’s melanin production that causes dark spots.

If you wish to obtain a 3-day trial sample of the Fuji Shiitake Age Defying Serum, plus enjoy a free lifting facial session worth S$68, contact the Ashleigh Ivory hotline at +65 9754 3394. Now, with purchase of the Black Diamond Beauty Roller & Fuji Shiitake Age Defying Serum Set, you get an extra bottle of the anti-ageing Serum free! Click to purchase now!



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